according to internal data collected by careerbuilder, job postings with a video icon — indicating recruitment marketing video content — earned 12% more views than postings that did not have video content. these same companies that attached a video to their job postings also received a 34% higher application rate than those without video. in a text-only job description, enthusiasm is limited to punctuation. a video job description allows for hiring managers and team members to bring to life the real employee experience. the best way to show-not-tell is through video and other visuals.
when candidates can see the environment, and understand the specifics of what they’d be doing, they start to mentally picture themselves at that workplace doing that job, which is a powerful strategy towards candidate conversion. if not, your content has led someone who probably would not have been a good fit to self-select themselves out of the application process, saving everyone time and resources. the right candidate for that environment is excited. when your content is specific and story-based, it attracts and detracts. your employees’ real stories are the proof that the job and work environment is what you say it is.
video has quickly become one of the best tools that companies can use to provide customers with the right information, give a glimpse into what these organizations care about and boost awareness of products and services. however, with the rise of technology — especially with video — job descriptions can now include a variety of content formats to educate candidates and encourage them to apply. when we say video job descriptions, it doesn’t mean the video needs to have someone listing out all of the qualifications and experience that are sought after for that specific role. it’s any information that is valuable to job seekers and arms them with the details needed to apply. to learn more about enhanced descriptions and how they can help you, download our ideabook 6 enhanced job descriptions to inspire you to see examples from companies that are leading the way with this strategy.
here are a few examples from employers that have implemented video job descriptions to connect with candidates and provide a more engaging experience: when looking for new opportunities, candidates want to know the people they may potentially be working with. as much as job seekers want to know about the culture, experience and environment of an organization, they also want to learn about the values that a company strives toward. on their job descriptions, cvs includes a video that covers the values they have and how the organization is working to ensure those values are achieved. videos within their job descriptions feature prominently on the page, and include employees who have worked in that specific position discussing the qualifications and characteristics that someone needs to possess to be successful, their own experience as part of the team and what potential employees will be doing as part of their work. as part of your job descriptions, videos can be just the thing that candidates need to become applicants.
this is a guide to video job descriptions. we include video job description examples, stats, and best practices. stories inc. captures real employee stories and produces video job descriptions that communicate culture and engage candidates. videos are a key tool for engagement, and they produce excellent roi. learn how you can implement this top tool in your job descriptions., companies using video job descriptions, companies using video job descriptions, video editor job description, video job description statistics, what is bdo job.
what is a video job ? a video job description is a brief, video-based overview for a specific job opening (or group of openings) that may include a summary of the position’s responsibilities, qualifications, expectations, and often showcases the workspace, current employees, and company culture. looking for a surefire way to attract the right kind of talent? video job descriptions are the digital way to impress potential candidates! record a video job description! it’s a very underutilized tool. i don’t see very many companies doing this at all. video specialist are generally responsible for editing and assembling recorded raw material into a suitable, finished product ready for broadcasting. the, how to post a job on facebook?, part time work near me, easy part-time jobs, stocker job description. what is included in a job profile? what does a video specialist do? how do you write a job description video?
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