of pvh’s preppy-styled brands tommy hilfiger is the higher priced of the two, slotting above izod in the lineup.  the tommy hilfiger corporation went public in 1992.  with collections often influenced by the fashion of music subcultures, the clothes are also marketed in connection with the music industry, and american r&b icon aaliyah became the much-publicized spokesperson for tommy hilfiger corporation in 1997.
 by 2004, the tommy hilfiger corporation company had revenues of $1.8 approximately billion and 5,400 employees. in addition, the brand is licensed for a range of products such as fragrances, eyewear, watches, and home furnishings. the billboard created a stir in the fashion press and succeeded in creating awareness of the hilfiger name.  the company often operates hundreds of stores in the larger countries, and the subsidiary tommy hilfiger japan corp., for example, operates 170 stores with 1,000 employees as of 2014.
in this article, firstly it will apply swot analysis method to inspect the global situation and position of tommy hilfiger. according to the statistics, it owns over 2000 retail stores in 100 countries and numbers of outlets in each state in usa(global.tommy.com, 2019). in conclusion, according to the swot analysis of tommy hilfiger, it can be seen that it has obvious advantages and opportunities in brand image, product quality and service, but there is a lot of room for improvement in internet marketing, technical means update and cooperation with its suppliers. society is loosely bound and people are expected to look after themselves and their immediate family and not rely on the support of the authorities. according to american fashion market, this map is divided into two dimensions: fashion and priceï¼intuitively reflecting the gap in the dimensions of each brand. tommy hilfiger has high-level performance in marketing as one of the leading designer brands. according to 4.1 and 4.3, the brand image traits are proved by following points: as can be seen from figure 10, tommy hilfigerâs positioning in the united states and in the chinese market is different. tommy hilfiger needs to adjust the price or target market according to the expanding demand of the brand. and the expertises in certain area in the company are used to create different categories of products which share the same commitments and brand capabilities. instead of helping victoriaâs secret achieve a breakthrough in sales, the brand image of vs is blurred. definition: umbrella branding is a strategy which means selling a group of related products under a same brandâs name(marketing tutor, 2018).the basic idea behind this brand strategy is to improve the marketability of the product and follow a psychological concept: whenever a product carries the same brand name, it will have the same product characteristics as other brands within the umbrella(marketing tutor, 2018).
with the success of the cooperation with gigi hardid, and the sales growth of tommy jeans in recent years. [online] available at: /2-tier-content-marketing/ [accessed 13 jan. 2020]. [online] available at: /info-7794760-definition-corporate-branding.html [accessed 13 jan. 2020]. [online] available at: /organisations/chanel/projects [accessed 13 jan. 2020]. [online] available at: .com.cn/epaper/2011-05/27/ content_12591703.htm [accessed 13 jan. 2020]. [online] available at: https:// www.marketingtutor.net/what-is-umbrella-branding/ [accessed 13 jan. 2020]. [online] available at: / understanding-line-branding-strategy-merits-demerits/ [accessed 13 jan. 2020]. [online] available at: /blog/why-are-reviews-important/ [accessed 13 jan. 2020]. [online] available at: /tommy-hilfiger-logo/ [accessed 13 jan. 2020]. [online] available at: /essays/marketing/brand-extensions-in-the-world-of- fashion-marketing-essay.php [accessed 13 jan. 2020]. [online] available at: /fashion- shows/designer/ralph-lauren [accessed 13 jan. 2020]. [online] available at: .com/examples-twotier- marketing-13020.html [accessed 13 jan. 2020].
the brand targets a wide demographic and targets and attracts younger customers. tommy hilfiger tailored – an american menswear line meant to the 25 to 40-year-old demographic. styles vary from formal suits to casual wear, with a focus on second year marketing and communications report on tommy hilfiger brand. figure%.1%tommy%hilfiger%consumer%profile %., tommy hilfiger target market, tommy hilfiger target market, tommy hilfiger products, tommy hilfiger logo, tommy hilfiger marketing strategy.
tommy hilfiger’s target demographic is the 25u201345 year old consumer with an annual household income of over $50,000. its product assortment includes sportswear for men and women, eyewear, men’s tailored clothing, athletic apparel, handbags, and leather goods. after this, it is going to focus on analyzing culture differences, target market, brand position and brand identity of two research subjects: tommy hilfiger denims brand targets principally the younger customer section, that is to say, people between 18 and 30 years old with…show more content… tommy – this board illustrate the customer of tommy hilfiger, people who shop from tommy. it is about their lifestyle, influences, family life, work,, what is tommy hilfiger known for, tommy hilfiger headquarters, tommy hilfiger distribution channels, tommy hilfiger competitors, tommy hilfiger children, tommy hilfiger brand ambassador, tommy hilfiger history, tommy hilfiger wiki, tommy hilfiger ceo, where is tommy hilfiger made. who is tommy hilfigers target market? what age group is tommy hilfiger aimed at? how does tommy hilfiger market? how is tommy hilfiger positioned in the marketplace?
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