simply put, deciding to earn a college degree is one of the most consequential decisions that many individuals will make over the course of their lifetime. also keep in mind that your research is likely to uncover a wealth of information about your ideal students, and your personas will likely be much more specific and detailed than the following examples. a transfer student has started their educational journey elsewhere and is looking to finish their degree at a different college or university.
she’s now looking to become a nurse so she can make a difference in the lives of others, and part of her journey is finding a degree program that will allow her to develop the skills she needs to do so. remember that your research will uncover a wealth of information about each type of student that you’re trying to reach, and the personas you create don’t have to be limited. and, as you continuously learn more about the students that you serve, be sure to revisit your personas and make revisions as necessary.
student personas play a huge role in the marketing process by doing exactly that — simplifying the types of students that keep your numbers strong, so you can target more of them. a student persona is a representation of an ideal student that you want to enroll, based on the combination of real data about your existing students and market research. once these student personas are created, they can be used to develop segmented messaging for your advertisements, email campaigns, social media strategies, and much more. personas help you get into the headspace of your future student segments so you can inspire them to enroll. you can group students by the point in their career, their age, their geographic location, their program of interest, or any criteria that proves helpful to your specific marketing goals.
finally, use market research to finish out your analysis and include data that you may have missed from your own database of students. henry the healthcare student is in his mid-twenties to early thirties, and has likely been out of school for a few years. she’s looking to obtain a degree that will help her achieve her career goals, and she’s navigating meeting transfer credit requirements and finding the next right school for her. once your student personas are complete, your team can utilize them to create targeted, effective marketing campaigns that address the specific goals, challenges, and interests of your prospective students. you can also use your student personas to create helpful tools to help your prospective students tackle whatever challenges they may face. at thinking cap, we can use our extensive student data center to help you craft data-driven, informative student personas to guide your enrollment marketing strategy.
student personas are semi-fictional representations of your ideal student, and they are a key part of inbound marketing for higher education a student persona is a representation of an ideal student that you want to enroll, based on the combination of real data about your existing like buyer personas, which profile a business’s customers, student personas outline a student’s “buyer’s journey.” personas provide data on, buyer persona examples, buyer persona examples, buyer persona template, student persona template, school student persona examples.
traits what did/do your students do for a living? what do they like to do for fun? what are their hobbies, passions and interests? do they the buyer persona institute offers a familiar framework for understanding how genuine insights can be applied to your student recruitment a target persona is meant to be a living document. comprising a broad picture of your audience’s most common shared characteristics, values,, types of student personas, high school student persona, international student persona, child-persona examples, university student persona, buyer persona identifiers, middle school student persona, 15 highered student personas that will help you redesign the learner experience, user persona, types of personas. what is a student persona? how do you create a student persona? what is a persona in education? what is an example of a persona?
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