it often includes a compelling story about how the company began, as well as the company’s vision and values. company profiles go a step beyond the standard “about” page by sharing how your company got started down to where it is today — and why you continue to serve customers. the truth is, a company profile is less about what you do than about why you do it and how you got started doing it. if your company has an interesting and intellectual history, you might consider creating a company profile like wales bonner’s.
bloomberg’s profile proves the company knows its audience — they offer a few quick statistics, and then link to other areas of the site, such as careers and tech. on hubspot’s company profile page, you can find a quick description of the company’s mission and what it does. it also gives added information about the history of the company and how it has continued to grow with the same values. but it does include a snapshot of what the company is all about in its “team” page. describe a high-level overview of what your product is, and how you hope it will positively impact the user’s life.
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