patagonia customer profile

the general gist: patagonia is stylish, yes, but it also embodies a strong environmental ethos. to the extent that a brand’s customer base helps define a brand’s overall image and reputation, fresh data from yougov can corroborate gq’s claim. looking at various attitudes toward fashion, the numbers suggest that current and former patagonia customers consider themselves a fashionable bunch.

patagonia customers are also more likely to report that people tend to ask them for advice before making a purchase, and that they keep up with the recent fashion trends. additional data shows that current and former patagonia customers are perfectly split along gender lines: 50% male; 50% female. patagonia customers show something else: a willingness to spend. at the heart of our company is a global online community, where millions of people and thousands of political, cultural and commercial organizations engage in a continuous conversation about their beliefs, behaviors and brands.

surfing, mountain climbing, skiing, kayaking in the wilderness – the patagonia brand lives and breaths passion for the outdoors. patagonia isn’t one of those brands that pays lip-service to the outdoors while actually selling to plaid-clad hipsters. this is a company that doesn’t sell undergarments – it sells baselayers. this is also a company that historically claims “advertising is our dead last priority.” rose marcario, ceo of patagonia recently told fast company “if the people working for me believe that we do things to make the world better, to make businesses take on a greater responsibility not only to bottom-line profits but also to people and the planet, then that would be the best legacy.” for a company that preaches commitment to sustainability over short term profits, patagonia knows how to put its money where its mouth is. (the company raised $10 million and signed up 24,000 new customers that day.

)” it is increasingly evident that despite minimal traditional advertising, word continues to spread fast about patagonia’s strong mission and it’s customer and fan base continues to increase in size and loyalty. first, let’s look at who patagonia’s audience is and what else they are interested in. geographically, patagonia’s audience is more likely to be found in cities that are closer to major mountain ranges or oceanic landscapes like boulder, honolulu and burlington, vt, with san francisco, denver and seattle being the major urban markets with the highest concentration of patagonia lovers. this backs up the assumption that patagonia fans share the company’s values. observed consumer interests are expressed as the affinity index, which measures how the target audience you are analyzing is different from the average american adult. for even more insight, download the infographic below which shows some more detail on the audience of patagonia and how helixa’s affinity index can help uncover what they are most passionate about across different kinds of interest categories.

has a disposable income maintains an active lifestyle enjoys nature and being outdoors values quality products men and women ages 18-35 advocates of additional data shows that current and former patagonia customers are perfectly split along gender lines: 50% male; 50% female. 75% live in first, let’s look at who patagonia’s audience is and what else they are interested in. the biggest segment of patagonia’s fans has shifted in, patagonia customer psychographics, patagonia customer psychographics, patagonia consumer, patagonia customer relations, patagonia psychographic segmentation.

patagonia’s market segmentation includes men and women aged 18-35, those with disposable income, maintains an active lifestyle, enjoys nature beyond influencing other companies, patagonia’s message resonates strongly with the environmentally conscious, upscale consumers which the patagonia is strong with middle-aged users, as well, with over 43% of their enthusiasts being between ages 35 and 54. the north face, however,, patagonia’s target market, patagonia customer loyalty, patagonia target market age, patagonia demographics, patagonia geographic segmentation, patagonia customer service, patagonia market share, patagonia competitors, patagonia buyer persona, patagonia revenue growth. who is patagonia’s target consumer? who are the customers of patagonia? who buys the most patagonia? how does patagonia interact with customers?

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