as part of your role you will have to meet sales targets and will answer queries and provide advice on the products you sell. you may also have to make presentations and organise group events for healthcare professionals, as well as working with contacts on a one-to-one basis. a business or marketing degree, for example, can be particularly useful, especially if accompanied by some knowledge of medical sales and what this involves. if your sales experience is from another sector, you’ll need a thorough understanding of medical sales and the ability to learn the necessary science and medical information. experience in a general sales, retail sales or customer service role is particularly useful.
pharmaceutical and healthcare companies are the major employers of medical sales representatives. initial training is provided by your employer and involves learning about the products and therapy area, as well as promotion and sales techniques. general sales training is offered by organisations such as the institute of sales management (ism) and the chartered institute of marketing (cim). the usual first role in medical sales is the promotion of prescription products to health professionals in a specific regional area. you may also move into other areas such as marketing or related sales fields, for example, medical disposables and equipment.
at its very core, the job of a medical sales representative is to advertise, market and distribute a specific pharmaceutical product to relevant medical establishments. of course, you can’t flog something if you don’t know what it is you’re selling – especially if your prospective clients have several medical degrees tucked under their lab coats. the medical sales representative’s job combines networking, customer services and a strong knowledge of medical goods. as a medical sales representative, you will earn around £15,000 to £25,000 annually, and senior representatives can get as much as £35,000 a year. you will be meeting with medical professionals, so you’ll need to appear respectable and persuasive in order to make a sale. medical sales representatives don’t tend to work in an office. rather, they usually work at home or out of a ‘mobile office’ (i.e.
the work also involves a lot of traveling around your local area, but you won’t stray too far from your patch. to be a medical sales representative, you don’t really need a science-related degree. be using or prescribing medications, of course – you will only sell them to medical professionals. nevertheless, the majority of medical sales representatives today don’t generally have science-related backgrounds. in fact, many employers prefer medical sales representatives with a business and marketing background (after all, the job focuses more on retail than medicine). if you don’t have a science-related background, you’ll probably have to undergo training in order to enhance your medical knowledge as well as, if necessary, your sales skills. after gaining relevant experience, you can progress to a managerial job, though many medical sales representatives with a science background tend to go on to look for employment in hospitals. the essential springboard into the job market for school leavers, students and graduates.
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