as a marketing executive, you’ll contribute to and develop integrated marketing campaigns to promote a product, service or idea. salaries depend on a range of factors including your location and the sector you work in. a career in marketing is open to all graduates, but a degree or hnd in the following subjects may be particularly useful: in addition, employers also look for a combination of personal qualities and experience. if you don’t have a degree, you can enter the profession at marketing assistant level and build up your skills and experience. you’ll usually need some relevant work experience to get a job.
make the most of any marketing placements or the integrated placement year on your course to develop your skills and build a network of contacts. you can also find work with full-service marketing agencies, which develop and implement marketing strategies and campaigns on behalf of their clients. alternatively, you could make targeted speculative applications to marketing consultancies and in-house marketing departments. these qualifications include: professional development, qualification and training courses are also offered by organisations such as the institute of data & marketing (idm). there’s a career structure within marketing and you can expect to progress from marketing executive to senior marketing executive once you’ve gained relevant experience and skills. you can choose to remain in a general marketing role or specialise in a specific area of marketing, such as event management, communications or public relations.
the role of a marketing executive can encompass creative, analytical, digital, commercial and administrative responsibilities. as such executives are likely to have a great deal of responsibility early on and will be required to manage their time and duties themselves. these responsibilities can include: depending on the size and type of employer, a marketing executive may or may not be an entry-level or graduate role. as such having a familiarity with and knowledge of digital and online marketing methods is beneficial. marketing executives typically work a standard ‘nine-to-five’ day, although they may occasionally be required to work out of hours on larger projects or to attend events.
(statistics according to the 2017 marketing week careers and salary survey). marketing executives can work at dedicated marketing agencies, where work will be done for external clients, or at in-house marketing departments within larger organisations. membership and professional qualifications offered by professional bodies, such as the chartered institute of marketing (cim) or the institute of direct and digital marketing (idm), may also be useful in securing a graduate job. larger employers also run vacation courses and placements which can give a useful insight into the profession. employers will also be looking for experience from part-time work or extracurricular activities that demonstrate customer interaction and communication skills.
responsibilities create awareness of and develop the brand you’re marketing communicate with target audiences and build and develop customer relationships marketing executive responsibilities include: conceiving and developing efficient and intuitive marketing strategies organizing and oversee advertising/ marketing executives aim to maximise profits through developing sales strategies that match customer requirements and by promoting products, services or ideas., marketing executive job description sample, marketing executive job description sample, marketing job description, sales and marketing executive job description, marketing executive salary.
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