kantar profiles division

kantar marketplace is an automated market research platform designed for insights professionals, marketers and agencies who want to test, learn and move faster. with simplified, dynamic access to 88 million people in 70 countries, kantar profiles network is the world’s largest single source of permission-based, research-ready respondents. powered by kantar’s oneplatform, a new proprietary, single source access point, the kantar profiles network makes it easier for cmos and their marketing teams to develop or optimise marketing strategies based on human understanding at scale.

the network launches with exclusive access to kantar’s proprietary lifepoints panel, alongside 28 integrated permission-based data partners, including cint and rakuten insights. today, at launch, the network offers:  caroline frankum, ceo of kantar’s profiles division (formerly lightspeed) commented: “in a world where data privacy concerns continue to intensify, the need for explicitly permission-based human understanding to inform decision-making is critical. “our new kantar profiles network, together with the pioneering kantar oneplatform, provides clients with a single point of access to richer profiles; at scale. we are already working with some of the world’s fastest growing, most valuable brands; helping them create richer, more real-world profiles of their customers to optimise their strategic decision-making.”

the network is launching with access to the lifepoints panel, run by kantar lightspeed (which has been renamed the profiles division of kantar). it can be accessed through a new proprietary platform, oneplatform. globally, the network has a reach of 88 million gdpr-compliant respondents, 45 million of which are double opt-in respondent profiles that have been built by adding behavioural data to panellist profiles. caroline frankum, chief executive of kantar’s profiles division, said: “our new kantar profiles network, together with the kantar oneplatform, provides clients with a single point of access to richer profiles at scale.”

the company removed all of its sub-brands in march, bringing all businesses under the kantar name. timing is one of the crucial elements that can dictate whether business-to-business marketing sinks or swims, argue… /ryzdenrixn spalding goobey associates consultant – quantitative led mixed methods – research & strategy consultancy £35 to £55,000 + bens kudos research are leading providers of premium quality uk and international telephone data-collection. specialising in hard to reach b2b and consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. .

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