ipsos is a global market research company specialized in advertising, loyalty, marketing, media, and public affairs market research. it offers advertising research solutions, including equity, strategy, execution, and in-market solutions; forecasting, modeling, and consulting; loyalty research; marketing research; media research; and public affairs research. the company serves financial services, health, pharmaceuticals, public affairs, and technology and communications industries as well as non-profit and government sectors; and small enterprises in north america. the company was founded in 1975 and is headquartered in new york, new york with additional offices in north america, latin america, europe, and asia. it has locations in cincinnati, chicago, glendale, greensboro, houston, manhattan, minneapolis, norwalk, parsippany, san francisco, san ramon, uniondale, and washington, d.c.; and calgary, edmonton, milton, montreal, ottawa, toronto, vancouver, and winnipeg, canada.
the company was founded in 1975 by didier truchot, chairman of the company, and has been publicly traded on the paris stock exchange since july 1, 1999. since 1990, the group has created or acquired numerous companies.  truchot centered in offering services to the advertising and media companies and developed methods to measure the success of their campaigns, something new in france. it was followed by an instrument specific for media and, in 1979, the france des cadres actifs (fca), which was used to determine reading habits of french executives. by the end of the ’80s, it was the fifth largest media research company in france. in 1992, the company was opened to private investment to improve its purchasing capital.
 in the mid-’90s ipsos was one of the most important research companies in europe and decided to expand globally. in 1998 it entered the north american market with the purchase of the american company asi market research. the company also took control of four subsidiaries of nfo worldwide specializing in the formation of access panels.  ipsos australia has existed since at least 2000, and as of 2022[update] has offices in melbourne, sydney, brisbane and perth.  the results of ipsos polls in australia are published in the sydney morning herald (smh), the age and the australian financial review (afr). in 2014, ipsos derived 44% of its revenue from the emea region (europe, the middle east and africa), 39% from the americas region, and 17% from the asia-pacific region.
ipsos conducts market research. the company offers advertising, marketing, media, public opinion, and social research. ipsos operates in europe, ipsos is a global market research company specialized in advertising, loyalty, marketing, media, and public affairs market research. in our world of rapid change, the need for reliable information to make confident decisions has never been greater. at ipsos we believe our clients need, .
. ipsos sa is a french market research and consulting firm. the company conducts research in advertising, media, technology, government, and consumer businesses. it uses opinion polls, company surveys, and customer relationship management to help its clients. ipsos group s.a. (french pronunciation: [ip.sos]) is a multinational market research and consulting firm with headquarters in paris, france. the company ipsos sa operates as a survey-based research company. it focuses on the production, interpretation and distribution of information gathered from individuals ipsos sa operates as a survey-based research company. it focuses on the production, interpretation and distribution of information gathered from individuals, . what kind of company is ipsos? what is the purpose of ipsos? who is the ceo of ipsos? how many offices does ipsos have?
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