it often includes a compelling story about how the company began, as well as the company’s vision and values. company profiles go a step beyond the standard “about” page by sharing how your company got started down to where it is today — and why you continue to serve customers. the truth is, a company profile is less about what you do than about why you do it and how you got started doing it. if your company has an interesting and intellectual history, you might consider creating a company profile like wales bonner’s.
bloomberg’s profile proves the company knows its audience — they offer a few quick statistics, and then link to other areas of the site, such as careers and tech. on hubspot’s company profile page, you can find a quick description of the company’s mission and what it does. it also gives added information about the history of the company and how it has continued to grow with the same values. but it does include a snapshot of what the company is all about in its “team” page. describe a high-level overview of what your product is, and how you hope it will positively impact the user’s life.
it must also highlight the strengths of your company clearly and confidently. you’ll need a professional company profile if you’re trying to hook into investors, but you can also use it to pacify other stakeholders, including clients and people visiting your site for the first time. the bottom line: a company profile is a brand’s chance to shine. this is one area where you can really showcase what your company has done and where it would like to take itself in the future. with all of these different key details in mind, you can start to build a company profile template that includes them all.
you can also find a free business profile sample online—plenty of business influencers and template services offer their take on the matter for you to exploit. with this option, you can put your own company logo at the top and edit the color theme throughout the document to match. it begins with a useful table of contents; you can go through the index and simply add what you need to add as you go. if you’re at the helm of a company that is constantly growing and evolving, you’re going to need a corporate profile of corresponding proportion. you’ll find visual motifs and charming thematic elements throughout all 33 pages, and any of them can be customized around all the information pertaining to your company in particular. the goal is to reach out and to touch the reader with what you do; a well-written corporate profile is a perfect way to win.
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