christian dior is a luxury brand and the major purchasers for such items are women (67% of women compared to 55% of men) (mintel, 2011). when it comes to china, one of the biggest markets for luxury brands, consumers chose top-tier luxury names over niche unknown luxury brands because they want them to be known to their peers (mintel, 2017), something that works in favour to dior. from all the above, we can identify the dior consumer as a woman/man or child, mostly at the ages of 25-50, upper class with high income (around 80,000 pounds), working as a manager or ceo or actress or fashion editor, with high educational background and living mostly in capitals around the world. the house was founded by christian dior on december 16, 1946 at 30 avenue montaigne in paris.
the brand has a variety of products, from haute couture, ready-to-wear, bags, shoes, jewellery, accessories, make up and fragrance for women, men and children. the house is attached to the values of exchange and discovery, creation and performance,respect for the environment, and these core values are never compromised for augmenting sales. the brand is not only trying to bring out the beauty in women but also to bring the best out of people. the telegraph news [online] available from .uk/news/world/china-watch/business/luxury-brands-focus-on-millennials/ [20 december 2018]
the house of dior founded in 1946 is the symbol of elegance, luxury and excellence. dior as the brand named after the founder christian dior and deals in design, sales & marketing of fashion apparels, accessories and beauty products. it has been successful in positioning itself as a brand which carries rich heritage and at the same time challenge the trends and status quo of the fashion industry and modern society. it is only meaningful when it respects tradition” renowned company: dior is one of the trendsetter companies in the fashion industry which has been carrying its legacy & heritage since inception. strong parent company: dior is the brand of christian dior group, which has several brands in its brand portfolio such as lvmh, christian dior and several other brands in the product categories such as wines & spirits, fashion & leather goods, perfumes & cosmetics, watch & jewellery and other accessories items. the business segments of dior are divided into three categories which bring in revenue for the company. dior distributes its offerings through various channels such as exclusive stores, e-commerce sites, multi-brand stores and high-end supermarkets so as to make the products available globally.
dior has been ranked 189th in forbes magazine list of global 2000 brands (as of may 2017) while it has been ranked 234 in the fortune 500 list (june 2016). the brand has been valued at $42.7 billion as of may 2017 (market capitalization value method) generating revenue of $43.7 billion. it competes with companies like lmvh, chanel, zara, gucci etc. various market forces affect the companies in luxury fashion & accessories segment. customers of dior are the people in the age group of 15-40 who have an inclination towards the fashionable apparels & accessories. i love writing about the latest in marketing & advertising. is someone able to please tell me how dior uses cost leadership to gain a competitive advantage (its for an assignment i have)
from all the above, we can identify the dior consumer as a woman/man or child, mostly at the ages of 25-50, upper class with high income (around customers of dior are the people in the age group of 15-40 who have an inclination towards based on the marketing segmentation, prada group should focus on the customer in the age of 25 to 50, with decent salary and job., dior target customer, dior target customer, dior market segmentation, dior consumers, dior marketing strategy.
analyse your preferences and habits, anticipate your needs from of your consumer profile and your publications/mentions on social networks. brand profile an introduction into thr brand. 8. brand identity how the brand perceived by the consumer through the logo. brand identity women, men, children age: from late 20s to early 40s personality: intelligent, high social status, elegant and modern, loves, christian dior demographics, dior marketing strategy 2021, dior marketing mix 7ps, dior marketing jobs, dior marketing campaign, dior bag, dior social media strategy, dior marketing strategy ppt, dior communication strategy, dior aims and objectives. who is dior’s target customer? who is chanel target customer? who buys dior? what is dior brand personality?
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