the digital marketing industry report forecasted the industry to grow at a cagr of 12.8%, reaching around $330–340 billion in 2020. rising investments in online video and mobile advertising have fueled the overall digital marketing expenditure in north america and western europe. the constant launch of fast data networks and the increasing prevalence of social media platforms are motivating businesses to spend rigorously on digital marketing thus driving the digital marketing industry size.
retailers, in particular, are prioritizing the employment of location-driven ad services and delivering consumers custom updates on offers, products, and discounts thus pushing the demand for digital marketing services considerably. most marketers believe that they are not sure about the impact of digital marketing as they often encounter a lack of synergy between marketing and procurement centers. furthermore, the intelligence report offers the best digital marketing procurement practices, sourcing and pricing models, and end-user digital marketing market update.
the key players and brands in the north american region are being driven by the large target audience in the region to market and promote their content, products and services online, which in turn is driving the growth of the digital marketing industry. the growth of the industry is aided by regions like china, india, and other emerging asian markets, due to an increased investment in technology and digital platforms in these regions because of the positive spending in critical sectors like bfsi, cpg, entertainment and media, and telecommunications.
the rising consumer engagement across digital channels and the increased investments in the development and expansion of digital platforms are the key industry trends propelling the market growth. aided by the growing penetration of online advertising and the increased investment in technology and digital platforms, the market is expected to witness a further growth in the forecast period of 2021-2026, growing at a cagr of 17.6%. aided by the growing penetration of mobile … the global audio dsp market attained a value of about usd 12 billion in 2020, driven by the rising applications of audio dsp in the consumer electronics sector.
this digital marketing industry report covers the regional market overview, growth rate, digital marketing market size, end-use industries, and identifies the global digital marketing market reached a value of nearly usd 305 billion in 2020. the market is further expected to grow at a cagr of 17.6% between this digital marketing industry report is the result of our research on the digital marketing industry. it covers key themes and details the drivers of the, digital marketing industry report pdf, digital marketing industry report pdf, digital marketing industry trends, digital marketing industry report mckinsey, digital marketing industry growth.
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