you’ve found that your target buyer finds it difficult to engage in a healthier lifestyle. the combination of demographic and psychographic information informs your buyer persona — a detailed picture of the audience you serve now and would like to serve in the future. it’s a collection of consumer values and behaviors that tell you who would be most receptive to your organization’s offering. if you’re not in a business where you have that kind of relationship with customers, look for any friends who are similar to your ideal client. send out a customer survey and be honest — tell them you want to better understand what they care about.
if you already have a good idea of what your target audience looks like, you can use that information to do research on your own. you know that your target buyer spends their free time on pinterest. knowing more about their hobbies and interests will help you choose what to blog about and what images you should use in your next ad. knowing the personality traits of your target buyer can help you write verbiage that appeals to them specifically. in your campaign, you might choose to include photos of people of all sizes who are equally healthy or on the path to healthfulness. knowing your target buyer’s psychographic profile can help you appeal specifically to them.
some experts fear the applications of psychographics could lead to a dystopian future — and that it may already be too late to reverse course. for example, political consulting firm cambridge analytica created a psychographic profile that placed people in a particular market segment according to the presence or absence of five personality traits: openness, conscientiousness, extraversion, agreeableness, and neuroticism (popularly known as the ocean model of personality). and where better to find it than on facebook, a social network consisting of 2 billion users across the globe. to its advertising quiver of demographic and geographic segmentation, porsche has added the arrow of psychographic segmentation with the goal of targeting “a younger audience and females” — traditionally thought of as demographic segments. corehealth is a good example of how psychographics is being refined and deployed in the health services sector. a number of companies are betting otherwise, bringing this form of profiling to the food industry.
while some of these tactics blend with more run-of-the-mill digital marketing, it’s easy to see in statsocial’s work how a psychographic flavor has permeated the latest wave of digital marketing tech. while the data gathered by statsocial isn’t definitive, it’s meant to enhance audience insights and give companies a clearer picture of who they are trying to reach. in addition to a focus on wellness, psychographics showed that oleander residents also want flexibility in their amenity spaces, so the common areas are designed with this in mind. it can be tempting to assume that a higher degree of granularity in targeting prospective voters can offset the shortcomings of political advertising; however, there is little data to support this. thus, despite recent negative press for companies like facebook and cambridge analytica, psychographic marketing will likely be a key part of the multi-billion dollar ad market for years to come. and, as we’ve seen, psychographic segmentation is a key component in a number of sectors — including the auto industry, health services, and food — that have nothing to do with elections.
a psychographic profile is a unique description of the attitudes, habits, and interests of an individual or group. it’s a collection of consumer in contrast, a psychographic profile contains information around a person’s interests, hobbies, emotional triggers, and lifestyle choices, among psychographics is the analysis of consumer lifestyles to create detailed customers profiles. rather than examining who your customer is,, psychographic target market, psychographic target market, demographics and psychographics, psychographic description, psychographics in marketing.
psychographics is the qualitative methodology of studying consumers based on psychological characteristics and traits such as values, desires, goals, interests, and lifestyle choices. psychographics in marketing focus on understanding the consumer’s emotions and values, so you can market more accurately. for example, here’s a customer profile: demographic: male;; aged 24–35;; single, no children;; household income $75k–125k;; works in what is a consumer psychographic?. a consumer psychographic is a profile of a potential consumer based on interests, activities and opinions. psychographic segmentation breaks down your customer groups into segments that influence buying behaviors, such as: beliefs, values, lifestyle, social status,, psychographic segmentation, psychographic profile example. how do you find customer psychographics? what are the seven psychographic categories? what is a target customer profile? what is psychographic customer segmentation?
When you try to get related information on customer profile psychographics, you may look for related areas. psychographic target market, demographics and psychographics, psychographic description, psychographics in marketing, psychographic segmentation, psychographic profile example.