today, it seems everyone is on the go so convenience stores appeal to a variety of customers in every socio-economic category. the on the go, digitally connected younger generation is driving the trend for increased visits to convenience stores. c-store location is one of the top 3 reasons for choosing a convenience store. convenience is one of the best channels for reaching customers through shopper marketing because the purchases are low risk and prone to customer promiscuity and a willingness to try new items.
one of the hardest things for c-stores to do is stand out from the competition. design creates the experience and gives people a reason to engage. the idea is to try get customers to talk with one another to influence brand awareness, purchase decisions, customer loyalty and brand advocacy. c-stores must break through the mold of being associated with junk food and offer healthier choices that cater to a mobile savvy younger generation if they are to succeed.
msa and paradigm sample have collaborated on a new service that tracks the shopping behaviors of convenience store shoppers, including the 18-34-year-old segment most likely to shop the channel. convenience store decisions is the exclusive media partner for this valuable service. as expected, panelists shop at the convenience stores they visit most often due primarily to their convenient location, followed by getting in and out of the store quickly. three in 10 customers cited availability of gas and prices, but only 12% indicated “carries my preferred brands” as their reason to shop at a given store (figure 2).
thirty-six percent of shoppers reported they make special trips from home to the convenience store. on which days of the week are you most likely to shop at convenience stores? retailers have very little time to make a connection with their customers and must make sure to stock the right assortment of preferred products. read on for exclusive data that shows why customers are shopping the convenience channel, how much time they spend in the store, when they’re shopping, what they’re buying and more.
historically, convenience store shoppers have been 15-24-year-old males however this demographic is shifting as women shop convenience stores for immediate the findings suggest that there are ample opportunities to bring frequent customers from the forecourt to the store more often. survey results indicate that retailers must understand what motivates consumers in order to position their stores as destinations to attract new customers and retain loyal, convenience store products, convenience store products, convenience store customer segmentation, target market of convenience store, convenience store examples.
in 2020, convenience store loyalty members are likely to be male (52% versus 48% female), between 25-44 years old (41%), have a bachelor’s degree (27%), and have children under the age of 18. the four types of convenience store shoppers. by understanding these different motivations, brands can better leverage true, in-the-moment millennials overwhelmingly prefer convenience stores — 16% visit a convenience store daily, which is five percentage points higher than any convenience stores are adapting to the particular needs of each store. a store located in an office area will not have the same customer profile as if it is, research study about convenience store, convenience store shopper, thesis about convenience store, gas station customers per day, convenience store advantages, facts about convenience stores, convenience store pdf, why is convenience store important, features of convenience store, c-store marketing. who are the customers of convenience stores? what do customers want from a convenience store? why do people prefer convenience stores? how do convenience stores attract customers?
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