a well written company profile is a great opportunity for your company to differentiate itself. below are 10 examples that will help you write and design a company profile that won’t have your visitors immediately hitting the back button. if you want people to actually remember the information from your company profile, take the zappos approach and tell a story about your brand. the content of the story is less important than the fact that you are presenting information in the form of a story to begin with. it’s also important to note that the company keeps the page dynamic and up-to-date including highlights from q4. take a page from the heineken playbook and connect with them beyond your product — show them more of the human size of your brand.
there’s a time to be humble and there’s a time to pat yourself on the back. your company profile is one of the few places where it’s appropriate for your brand to brag about these things. atos features a video on its company profile that delivers all of the key information of a traditional company profile in a more engaging, efficient medium. here, the company mentions that it was named after the first mate in moby dick and its logo was inspired by a twin-tail siren from greek mythology. these details and quirks are what will make your brand more memorable and well-rounded in the minds of your audience. there’s a link for that too.
the trickiest aspect of writing a profile is knowing what to say. share anything noteworthy that your company has accomplished or received: if you write a company profile with your value add in mind, you can turn the structure of the old-fashioned company profile on its head. just remember that this shouldn’t be an exhaustive list, just enough to pique curiosity and show you are thinking about the subject. you can try thinking in the aggregate, as in: the right testimonial can add a sense of personality and even urgency to your company profile, letting it do double duty as a lead magnet that might drive people to interact with your brand.
in general, a profile should be designed to age gracefully so inaccurate or outdated information doesn’t percolate through the web and media channels. on your own site, of course, you’ll have more options when it comes to formatting – for example, you could present it in the form of a timeline. toward the end of the page, they highlight their growth and accomplishments in an effort to let you know that they get results. as you can see from these examples, a strong company profile is one of the first steps toward earning the trust and attention of new leads. i’m a big fan of books, movies, music, video games, and the ocean.
a company profile is an introduction to your business that details what you sell, how you were founded, what your mission is, how you linkedin is viewed more as a site for individual profiles, but companies can also add their profile. linkedin gets huge traffic and is well respected. linkedin. simply put, your company profile is a professional introduction and aims to inform people (primarily prospective buyers and stakeholders) your, company profile website example, company profile website example, free company profile website template, free company profile template, company profile samples.
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