“we struggle with brand awareness outside of the scientific community. considering we’re in 600 global locations, it would cost millions to build brand awareness, and localizing would be a challenge. that’s why we leverage the power of our employees’ voices.” “every professional is on linkedin, and the quality of the personal information is better than other networks. we’ve seen a shift in decision making and buying, in that people who use the software have a lot more influence, and linkedin’s data quality makes it easier to reach them.” “what we love about linkedin is the professional mindset that people are in. linkedin members are on their best behavior because it’s tied to their professional identity, so you get really constructive and thoughtful conversations. that’s really unique to linkedin.”
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