like employee and customer onboarding, channel partners need a foundation to best understand your product and effectively sell it to their customers. did you know that channel partners can take more than a year to become profitable for your business? this means time is of the essence – and so is the need for a productive onboarding strategy. do you want to better support your partners with more hands-on training? which is why it’s smart to start your onboarding journey by tapping into their specific needs with a gap analysis. if you partner with a combination of distributors, independent dealers, independent sales agents (isa), service delivery partners, or others, consider creating onboarding courses tailored to their needs.
getting your onboarding program into the hands of your partners is easy with a learning management system (lms) partner, like thinkific plus. lms’s are also great tools to automate the communication and delivery process. these check-ins are valuable ways to learn how the programs are or are not helping them understand, message, and sell your product to customers. in fact, we created a channel partner onboarding template that you can download and customize based on your specific needs. now that you have your channel partner onboarding template, you’re ready to streamline your program on an lms platform. she loves supporting entrepreneurs and companies to grow their businesses through online education.
when you think about identifying your best partners—the ones with an ideal set of characteristics—those selling the most probably come to mind first. how can you get more of them? you can see who is at the top and then identify what type of partner that is. or, if you have a manufacturing company whose best partners, based on their analysis of sales data, turns out to be resellers that sell to both business and consumers. better understanding that you can apply to other partners to push them in that direction of greater success. even with that information, you could be missing key details that paint a picture of where partners are heading in our increasingly digital selling environment.
this also doubles as a list of additional data you should collect to really flesh out an ideal partner scorecard. ideal partner profile: a set of firmographic and demographic information on a partner that you could take to the market and use to find others like them. want to understand which partners are the best at selling your different product and service mixes? for example, you may have vars targeting mid-sized clients as your best partners when it comes to your hardware and maintenance products, but msps targeting mid-sized clients have the most success with your security software. you could also take a complete step back and ask, who are the best partners to drive sales for my products that i may or may not already know about? this can be solved by understanding the path to purchase for your brand’s products and services. when done correctly, understanding segmentation and the insights it provides will allow you to put the right persona down the right path to maximize their brand interactions and drive efficient, incremental returns for your company.
use this template to build a thoughtful channel partner onboarding program. template to scale your program. author profile picture. who identifies the ideal partner profile? • recruiting few? or many? • who’s researching prospective recruits? ✓ targeted: stated profile represents many partner profile found in: business profile for company employee powerpoint set profile powerpoint slide designs, sales channel partner,., channel partner program pdf, channel partner program pdf, channel partner onboarding template, channel partner program presentation, channel partnerships.
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