compared to a live presentation, where your focus is on the audience, in a company profile it is ok to talk about you. it happens for a lot of companies to get so involved in making the company profile that they forget for who is actually made. this way you can put all the steps that got you to the present in a visual way that is easy to understand. you can also walk the reader through the process of creating this solution, what were your drivers and aspirations.
it would be very helpful for your potential client and also for you if you add pricing and offers for the products/services. include details about market size, your contribution to the market and what is the course of the industry. it is also helpful to have feedback from the client here. in a startup it may be easier to present every member of the team, their background and area of expertise and it is also more important. company profiles can get very formal and have a lot of pages, the difference is that you can make it more interactive.
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