although real-time customer profile processes ingested data and uses adobe experience platform identity service to merge related data through identity mapping, it maintains its own data in the profile data store. when the data from multiple datasets conflicts (for example one fragment lists the customer as “single” while the other lists the customer as “married”) the merge policy determines which information to prioritize and include in the profile for the individual. time series data can be used to base segmentation rules on, and events can be accessed individually in the context of a profile. when real-time customer profile is used to access an entity, it can supply you with a merged view of all profile fragments for that entity across datasets, referred to as the “union view” and made possible through what is known as a union schema.
segment rules are built and applied to real-time customer profile data using restful apis and the segment builder user interface. adobe experience platform enables this real-time access to data through the use of what are known as edges. to learn more, begin by reading the observability insights api overview, and for a complete list of real-time customer profile metrics, see the documentation on available metrics. experience platform enables your customers to send opt-out requests related to the usage and storage of their data within real-time customer profile.
you can also use this tab to browse the profile store using a merge policy or an identity, as outlined in the next section of this guide. the profile count displays the total number of profiles your organization has within experience platform, after your organization’s default merge policy has merged together profile fragments to form a single profile for each individual customer. if it has, a job is automatically triggered to update the profile count. you can then select view to refresh the sample profiles and see a sampling of profiles with the new merge policy applied.
this value is specific to an individual customer profile and must be a valid entry for the namespace provided. you can view additional information related to the individual customer profile by selecting another of the available tabs. the segment membership tab displays a list with the name and description of segments to which the individual customer profile currently belongs. by reading this guide, you know how to view and manage your organization’s profile data using the experience platform ui.
securely collect, manage, and resolve data from any source — including personally identifiable information — into unified profiles with real-time insights profile allows you to consolidate your customer data into a unified view offering an actionable, timestamped account of every customer tap into adobe experience platform unified profile and its unified, complete, and centrally accessible profile — and start delivering the personalized, adobe cdp, adobe cdp, enable ingested data for unified profile, adobe edge profile, real-time customer profile adobe experience platform.
real-time customer profile, a part of adobe experience platform, and its unified, complete, and centrally accessible profile can help you start delivering real-time customer profile overview: provides a unified, real-time consumer profile based on aggregated data from multiple sources. adobe experience platform stores many different channel profiles (profile fragments) and then assembles them into a unified view on demand., adobe experience platform segmentation, adobe experience platform profile api, adobe experience platform logo, adobe cdp connectors, adobe journey optimizer, adobe experience platform identity service, adobe cdp use cases, adobe real time personalization, adobe xdm, aep profile. what is unified profile? which two options are required to enable ingested data for unified profile? what is xdm model? what is real-time customer profile?
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